Brand activations & launches
Bring products to life through beauty and guest interaction.
TWO DIVISIONS. ONE STANDARD.
Beauty is
the experience.
Beauty staffing and event production for brands, agencies, and producers.
Explore our capabilitiesBUILT FOR THE ROOM.
TWO WAYS TO WORK WITH US
Your beauty team.
Or your entire experience.
Bring us into your production for expert beauty staffing, or let us produce your beauty experience from start to finish.
01 / BEAUTY STAFFING & OPERATIONS
The right talent.
The right execution.
Vetted beauty professionals. One managed team.
Makeup artists, hairstylists, barbers, and nail technicians selected for your brand and event. We handle staffing, schedules, and onsite coordination.
Experiential marketing
Beauty teams for activations, pop-ups, and retail experiences.
Glam suites
Full-service glam teams for festivals, awards, and VIP lounges.
Conferences & media
Camera-ready makeup and hair for speakers, executives, and on-air talent.
Galas & VIP events
Discreet, high-touch services for red carpets, private events, and celebrity guests.
02 / BEAUTY EXPERIENCE PRODUCTION
Beauty experiences.
Fully produced.
From the first idea to the final guest.
We bring the concept, space, vendors, and beauty talent together for one seamless experience.
Influencer & press events
Thoughtful settings for connection, content, and brand visibility.
Masterclasses & workshops
Expert-led education for your audience.
VIP suites & retreats
Personal beauty experiences for your most valued guests.
WHY THE GRAY LIST
Beauty expertise.
Production discipline.
Founder-led
Over 15 years of hands-on beauty experience.
Brand-aligned
Talent chosen for skill, professionalism, and fit.
Accountable
One partner managing the details.
EXPERIENCE IN THE ROOM
TV One
Urban One Honors.
Full glam suite for 50 guests.
SELECTED EXPERIENCE FROM OUR FOUNDER & TEAMS
Selected brands & media
Nike · Elizabeth Arden · Danessa Myricks Beauty · Amazon · VH1 · BET Networks · TV One
Selected talent
Lori Harvey · Teyana Taylor · Storm Reid · LeToya Luckett · Kevin Hart
A LIST OF BEAUTY PROS
Bring your talent.
Get on the list.
Makeup artists, hairstylists, barbers, and nail technicians: connect with The Gray List.
MEET THE FOUNDER
Ashley
Newborne.
Founder, Lead Beauty Operator
A working makeup artist with over 15 years of experience, Ashley brings beauty expertise and a producer’s perspective to every event.
A Hampton University PR and Marketing graduate, she built The Gray List to give brands one partner who understands both the artistry and the operations.
LET’S BUILD WHAT’S NEXT
Your next event.
Our kind of room.
Tell us what you’re planning. We’ll take it from there.
hello@thegraylist.co